© 2025 - Lawrence Basso

Creative Communication Associates

Provided freelance services to CCA, collaborating with various creative & art directors. Below is a handful of projects showcasing the work I produced over the years.

SERVICES

Motion Design + Storyboards + Illustration + Graphic Design

PROJECT NAME

Hilbert College


SERVICE

Motion Design


CREATIVE DIRECTION

David Moore

CCA partnered with Hilbert College for a major brand refresh. A logo explainer video was part of that campaign, focusing on the philosophy and finer points behind the college’s new imagery.


Working from style frames provided by CCA’s VP Creative Director, David Moore, I produced a couple of different videos showcasing the new branding.

PROJECT NAME

Siena University


SERVICES

Illustration

Motion Design

Graphic Design


CREATIVE DIRECTION

*multiple

I had the pleasure of working on various Siena University projects over the years – including illustrations, animations and helping to redesign Siena’s mascot, Bernie, for the Athletics Department logo.


All projects were produced under the creative and art direction of various individuals at CCA. Below is a gallery containing some of that work.

PROJECT NAME

Jefferson University

& Ball State University


SERVICE

Storyboards


CREATIVE DIRECTION

David Moore

Storyboards are often a necessity when producing videos, especially when they are complex in nature, involving a lot of moving parts, visual effects or motion design elements.


Once again, working under the creative direction of David Moore, I produced a series of storyboards for two different video projects – one for Jefferson University and another for Ball State University.

Storyboards for Jefferson University, under the creative/art direction of David Moore.

Storyboards for Ball State University, under the creative/art direction of David Moore.

PROJECT NAME

Alfred University

Campus Map


SERVICE

Illustration


CREATIVE DIRECTION

Beth Mickalonis

I was hired to illustrate an amusement park style campus map as part of Alfred University’s rebranding that would be featured as part of the new viewbook, working under the direction of CCA's Associate Creative Director, Beth Mickalonis.


The high contrast, quirky, black & white illustration is meant to hit home with the type of students that the school attracts as part of their new marketing campaign for that year. The final dimensions of the printed map insert were 22" x 12.75".

photo credit: CCA

photo credit: CCA

PROJECT NAME

Saint Mary's College, Notre Dame


SERVICE

Motion Design


CREATIVE DIRECTION

Ruth Sadinsky

Saint Mary's College wanted to highlight their unique curriculum-to-career "Avenue Experience" with a video. CCA was tasked with the creation, and I was hired to help.


Working from style frames and Illustrator files provided by CCA's Associate Creative Director, Ruth Sadinsky, I tackled all of the motion design for this piece.

PROJECT NAME

Noodle, University of Pittsburgh cover


SERVICE

Illustration


CREATIVE DIRECTION

David Moore

Once again, working under the direction of David Moore, I was hired to concept and illustrate a cover for a case study being produced by CCA's parent company, Noodle. The topic of focus was the work Noodle produced for the University of Pittsburgh, launching a series of online programs for their School of Health and Rehabilitation Services.

PROJECT NAME

Touro University Rebrand Explainer


SERVICE

Motion Design


CREATIVE DIRECTION

David Moore

CCA was tasked with refining Touro University’s brand platform, updating their visual identity, and developing a new creative concept. Part of that effort was producing a rebrand explainer video, focusing on the finer details of the new wordmark and icon.


Working from style frames provided by CCA’s VP Creative Director, David Moore, I produced a couple of different videos showcasing the new branding.